Rick Garlick Joins Magid as Vice President, Strategy Consultant

Internationally recognized travel industry veteran brings deep insights and experience to
Magid’s Travel, Leisure and Hospitality practice

MINNEAPOLIS, MN (March 19, 2018)–Magid today announces the hiring of Rick Garlick as Vice President, Strategy Consultant. As an executive with the company’s Travel, Leisure and Hospitality (THL) practice, Garlick will play a key role in shaping engagements with clients looking for consumer-centered business insights and strategies.

“Our deep bench of expertise in the travel ecosystem spans across more than 100 brands in the industry. In the crowded travel landscape, winning companies have mastered the trifecta of crafting exceptional experiences, flawless marketing and compelling offerings,” says Executive Vice President, Craig Wax who leads Magid’s THL, CPG, and other non-media verticals. “Rick is an extraordinary leader in this space and I know he will bring tremendous value to our client engagements.”

Magid’s solutions for the THL industry include both qualitative and quantitative capabilities along with business consultation and training. Its primary focus is to inform winning business strategies, identify new business lines and products and develop growth roadmaps for organizational transformation. The Magid emphasis on human centered design is a particularly strong fit for the travel industry and is infused into the company’s courageous thinking on brands, media, technology, customer experience, employee experience, and emotional intelligence

“Clients not only benefit from Magid’s deep bench of expertise, but also its human-centered design approach, ability to co-create and think courageously with them,” says Garlick. “I’m excited to bring my experiences to Magid’s impressive client base and access the company’s expansive expertise in other industries like entertainment and gaming that drive consumer behaviors, as well as interest, adoption and customer commitment.”

Garlick brings over 25 years of experience within the THL industry to his position, most recently serving as a global practice lead at JD Power in their travel and hospitality group. He is a member of the International Society of Hospitality Consultants (ISHC), a global organization of recognized experts.

About Magid
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.