Magid knows » Netflix Gaming: Big deal or DOA?
Is Netflix‘s attempt to enter video games a big deal or DOA? Many are quickly and confidently declaring that Netflix gaming is going to revolutionize the gaming industry in the next 12 months while numerous analysts have jumped on the DOA bandwagon. The challenges facing Netflix in this space are significant and there are many tombstones on this road. Rivals have often lacked the stomach for the realities of the industry. Yet, Netflix isn’t Hollywood. It’s got valuable IP that easily aligns with popular gaming genres and 200 million subscribers. Gaming experts Mike Salmon and Matt Bertz talk through the road ahead and speculate just what Netflix might be – and should be considering as they develop their strategy.