MINNEAPOLIS, July 21, 2021 – Magid announces the hiring of Jeff Zeller as Senior Consultant, Local Media. Zeller joins Magid on July 26, 2021, bringing nearly 30 years of progressively responsible experience in producer and leadership roles for local media organizations as well as in freelance media consulting.
“Jeff’s expertise in local content strategy and experience in multiplatform environments align well with the strategic direction of our Local Media business and will help us continue to drive success for our clients,” said Marissa Nelson, Vice President, Consulting, Local Media at Magid.
Zeller most recently served as Senior Director, News & Content, for Spectrum NY1, where he was responsible for overseeing the network’s brand development with special focus on hyper-local content and character-driven storytelling while supervising a team of content managers and executive producers.
“Magid’s reputation in the industry is unmatched,” said Zeller. “I look forward to collaborating with this incredible team as we work with clients taking on the myriad challenges local media is facing.”
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Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.