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Where audience intelligence meets impact
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At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Review based on a national syndicated rating report for the week ending February 5, 2023.
In the otherwise chilly session ending February 5, hot rookie Jennifer Hudson (13-week high 0.7 live plus same day national Nielsen, up 17% from the week before and up 50% in the key W25-54 demo) was the only one of the 12 syndicated talk shows to score a rising household rating.
Jennifer Hudson matched her best Nielsen marks since its September premiere and tied fellow rookie Sherri (0.7, unchanged) for the number one new show in syndication’s household rating honors. EGOT-winner Jennifer Hudson’s eponymous program hit a high note in Richmond, Virginia, where it notched a 2.5/9 at 3pm on WTVR. That beat Ellen DeGeneres, which was in the same time period last year at this time, by 56%.
The number three newcomer Karamo (0.4, unchanged) retained its season high for a seventh straight week.
The gold standard among talkers was Live with Kelly and Ryan (1.6, steady), which remained uncatchable at the very top of all talk shows for the 21st straight week.
Dr Phil (1.4, down 7%) was next. Kelly Clarkson (1.0, steady) was the third highest talk show, remaining at its strongest rating of the season for the third week in a row.
In the week leading up to the 65th Annual Grammy Awards, Entertainment Tonight (2.3, up 5%) had the biggest household rating increase among magazines. Extra was up the most among W25-54 with a 50% surge in the key demo.
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