Ruth will share proprietary Magid insights, and moderate panel discussion with media and entertainment industry leaders at “Technology Empowers” session
NEW YORK, March 15, 2019 – Working closely with the organizers of 4A’s Decisions 20/20, Magid’s Debby Ruth has curated a consumer-focused technology session to be held on the opening day of the two-day event to be held March 25-26 in Washington, D.C.
Technology Empowers: AR, VR & Voice
March 25, 2019, 3:15-4:00 p.m.
Mixed reality and voice will fundamentally change how we experience and interact with brands. This session will explore the state of these technologies and current developments and directions, and how companies and agencies can take advantage of these emerging tools to engage consumers more deeply.
Visit 4A’s Decisions 20/20 for information.
Debby Ruth, Senior Vice President, Global Media & Entertainment (co-presenter)
Debby Ruth is a strategy, marketing and innovation agent who delves into the rapidly-changing media landscape where technology and media intersect and create disruption. She helps clients define business strategy, develop new products and content, and redefine and reenergize brands in the midst of chaos.
Prior to Magid, Debby was a thought leader in the cable television industry, spanning distribution, content, technology, and advertising sales. She led marketing at Cox Enterprises and was on the front lines of marketing at Time Warner. Her early career included work in the arts, and at advertising agencies. She earned a B.A. in Communications from Penn State, and an MBA from The Robinson College of Business at Georgia State University
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.