Magid’s Mike Bloxham, Zak Shaikh and Nicole Meighan to speak on ATSC 3.0, 5G, AI, and the implications of emerging tech on distribution, advertising and the industry at large
LOS ANGELES, March 18, 2019 – Magid experts will take the stage during three future-looking sessions as more than 100,000 media, entertainment and technology professionals congregate in Las Vegas for the annual NAB Show.
Additionally, local media practice leaders will host private client sessions throughout the show to introduce new original insights from Magid’s recently fielded proprietary research on the local media industry.
ATSC 3.0 v. 5G: The Council for Research Excellence Looks into the Future of Advertising
Mon., Apr. 8, 3:00-3:30 pm – Advanced Advertising Theater
In December, the Council for Research Excellence, a consortium of media research leaders, brought together influencers across the media, marketing and technology sectors for a unique scenario planning event designed to help provide clarity regarding the business implications of the rollouts of ATSC 3.0 and 5G. In this session, event participants will share their experiences from the event and highlight key takeaways from the final report, including important consumer adoption mileposts and challenges these new forms of video distribution create for audience measurement.
Mike Bloxham, Senior Vice President, Global Media & Entertainment (co-presenter), Magid
For over 25 years, Mike Bloxham has been disrupting, and re-defining the ways media and market research are employed to shape our understanding of the world around us and to better inform the decisions companies make. An acknowledged source of thought leadership, he challenges conventional wisdom and uncovers new and actionable perspectives for brands, media and tech companies, and agencies to help them better understand and engage with audience attitudes and behaviors. Bloxham was recently named as an advisor to new spatial computing agency, Infinite Retina.
AI in Media and Entertainment: Before You Shoot, Finding Your Audience
Tue., Apr. 9, 1:30-2:25 p.m. – Advanced Advertising Theater
From predicting ratings and targeting audience to helping to personalize the user experience, AI is being used to determine if a project should be made and who it’s being made for. This discussion will help us understand how you can get your content to the right person at the right time and on the right device.
Zak Shaikh, Senior Consultant (panelist), Magid
Zak Shaikh has worked with networks and studios for over a decade translating content and audience analysis into tangible insights for producers and creative teams to take action on. This ranges from programming strategy and pilot/series testing through to channel branding and content monetization pathways. He is part of the EmotionalDNA® team, helping to establish it as the leading content and research tool in the marketplace. Shaikh is also an established screenwriter, and member of the Writers Guild of America and BAFTA.
Riding the Road to ATSC 3.0
Mon., Apr. 8, 11:00-11:45 a.m. – Presentation Stage at N2512, North Hall
With deployments rolling out around the world, the advanced broadcast + broadband capabilities of ATSC 3.0 are catching the attention of broadcast equipment suppliers, broadcasters, and consumer device manufacturers. New research from the Phoenix deployment of Next-Gen Television shows that the new service delivering live, over-the-air TV could increase broadcast TV viewing and drive sales of new television receivers. Nicole Meighan will present research recently conducted by Magid in conjunction with the Phoenix Model Market project partners and the Pearl TV broadcast business group.
Nicole Meighan, Qualitative Analyst (presenter), Magid
Nicole Meighan is a qualitative analyst with a special focus on new media and emerging technologies, such as Augmented and Virtual Reality. She has conducted premium research and consultation for a range of clients, including Fortune 500 companies and up-and-comers. Meighan specializes in advising global TV networks, digital brands, and tech start-ups on key issues including product and content development, positioning, marketing, and overall business strategy.
Visit the NAB Show website for more information.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.