ARF Webcast: OTT – How Consumers’ Habits and Attitudes are Shaping its Future
NEW YORK, February 20, 2019 – Reprising their presentation from the inaugural OTTxSCIENCE event held by the Advertising Research Foundation (ARF) in October 2018, Magid’s Jill Rosengard Hill and Andrew Hare are set to speak during an ARF Webcast next week.
The webinar will showcase the latest facts and figures on the OTT and overall video landscapes, looking at consumers’ mindsets and behavior, including:
- Viewing patterns
- Device ownership
- SVOD subscriptions
- Cord cutting
- Live streaming
1:00 PM – 2:00 PM EST
ARF member registration
About the speakers
Jill Rosengard Hill, Executive Vice President, Global Media & Entertainment
Hill is a product strategist with extensive multi-platform content and marketing expertise in cable and wireless. For 20 years, she has helped entertainment clients innovate and develop emerging products like VOD, DVR and streaming services. Hill specializes in pricing and packaging, acquisition and retention strategies.
Andrew Hare, Vice President, Research
Hare is an entertainment industry thought leader known for providing actionable strategic recommendations from advanced statistical data based on major media topics, and his understanding of clients’ business objectives. Hare’s quantitative experience in key traditional and digital media topics spans across the television, online, gaming, social and mobile landscape.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.