MINNEAPOLIS, July 29, 2020 – Magid announces the hiring of Rob Hernandez as Senior Vice President of Business Strategy in its Consumer & Commercial Brands group. Hernandez joined Magid on July 27, 2020, bringing more than 25 years of strategic consulting experience.
Hernandez is a distinguished senior leader in the consulting, research and insights space, having held senior and executive vice president roles with Ipsos, GfK and most recently with GBH Insights. His industry experience is wide-reaching and includes CPG, financial services, e-commerce, retail, healthcare and more. He also brings significant experience from the agency space in brand and account planning.
“Rob’s experience in innovation and developing strategic business insights makes him an exciting addition to our team. His expertise will make an immediate and direct impact on our client relationships,” said Craig Wax, Executive Vice President and Head of Magid’s Consumer & Commercial Brands group.
Hernandez is a well-respected thought leader in the industry and was recently published in Quirk’s and MarketingProfs on the importance of qualitative research in the world of big data.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.