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TVOT LIVE! 2021 » NEXTGEN TV and the Consumer

TVOT LIVE! 2021 » NEXTGEN TV and the Consumer

Recorded during TVOT LIVE! 2021 in April, this session explored how consumers are responding to ATSC 3.0—the new broadcast-TV standard (also known by the consumer-facing brand, NEXTGEN TV) that combines OTA TV with broadband, thus potentially enabling a huge range of new broadcast services—in five major markets where it has launched: Portland, Detroit, Las Vegas, Tampa and Phoenix. Drawing on new research that is being conducted for Pearl TV by Magid, the panelists aimed to answer the question, “Why would a consumer want to buy a NEXTGEN TV set?”

  • Bill Hague, EVP, Magid (Moderator)
  • Bonnie Barclay, President, The Branding Iron
  • Kerry Oslund, VP of Strategy and Business Development, Scripps
  • Luke Fay, Sr. Manager Technical Standards, Sony
  • Tim Carroll, Senior Director of Technology, Sound Group, Office of the CTO, Dolby Laboratories

TVOT LIVE! 2021 – NEXTGEN TV and the Consumer from Tracy Swedlow on Vimeo.

Event: TVOT LIVE! 2021 (April 26-30)
Produced by: TVOT TV
NEXTGEN TV and the Consumer

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