Magid’s Jill Rosengard Hill to moderate panel at Media Ad Sales Summit
Magid’s Jill Rosengard Hill will moderate the OTT Video/TV Main “Streaming” panel at Media Ad Sales Summit
NEW YORK, January 7, 2019 – Matrix Solutions recently announced the schedule of sessions for its third annual Media Ad Sales Summit set for January 23-25, 2019 at the Nobu Hotel in Miami Beach, Florida.
Magid is pleased to announce its own Jill Rosengard Hill, Executive Vice President, will moderate the OTT Video/TV Main “Streaming” panel on day two of the summit, Friday, Jan. 25, at 9:35 a.m.
The panel of front-line experts will discuss the growth of over-the-top TV/video viewing – from subscription VOD services like Netflix to ad-supported OTT offerings from incumbent TV networks, digitally native content brands and ad-embracing services like Hulu, with dynamic IP targeting that gives classic linear TV advertising a run for its money – and what that means for TV advertising in the months ahead.
Panelists include:
- Jill Rosengard Hill, EVP, Magid (Moderator)
- Joel Fineman, Director, Publisher Development, Premion
- Ken Ripley, VP, Ad Sales, Newsy
- Ron Stitt, Head of Product, SyncBak/SBTV
About Jill Rosengard Hill
As EVP, Jill oversees Magid’s cable and wireless practice serving the needs of diverse telecommunications and content companies in their efforts to develop new services, fine tune products, develop and improve positioning and messaging which result in optimal revenue and profits. Jill helps cable operators and networks define programming and marketing strategies based on consumer insights. She has helped bring to market emerging television technologies including DVR, VOD, HDTV, 3D, and streaming. Jill is a leading strategist in the transactional content space of SVOD and On Demand movies and a user experience expert. Some of her clients include Verizon, Comcast, COX, Charter, Altice, TNT,tbs, TCM, The Weather Channel, and NBC Sports.
About Magid
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.
