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Magid’s Bloxham to moderate panel at TV of Tomorrow Show

Magid’s Bloxham to moderate panel at TV of Tomorrow Show

Magid’s Mike Bloxham will moderate The State of Subscription OTT panel at TVOT NYC 2018

NEW YORK, November 19, 2018 – InteractiveTV Today (ITVT) recently announced the schedule of sessions for TVOT NYC 2018, their ninth annual East Coast TV of Tomorrow Show event on Thursday, December 6th, at the SVA Theatre in New York.

Magid is pleased to announce its own Mike Bloxham, Senior Vice President will moderate The State of Subscription OTT panel in one of the day’s final concurrent sessions 5:45-6:30 PM.

This session will examine the current state of subscription-based streaming programming services (including vMVPD’s, and both general-entertainment and niche SVOD services), identify new opportunities–and new challenges–in the space, and outline emerging strategies that will enable SVOD and vMVPD services to respond to these developments.

Questions to be addressed include:

  • Which demographic segments are the heaviest users of subscription OTT services and what do we know about their viewing habits?
  • How are cord-cutters combining vMVPD and SVOD services and what implications does this have for the pricing of those services?
  • When customer churn is a fact of life, what is the impact on subscription-based services’ business models and marketing strategies?
  • In an SVOD space dominated by Netflix, Amazon and Hulu, what are the prospects for niche SVOD services–especially those that aren’t subsidized by large corporate parents?
  • What best practices are emerging for building the programming libraries and channel line-ups of SVOD and vMVPD services?
  • What role should transactional and ad-supported VOD play in the business models of subscription-based services?
  • Is vMVPD growth really “flattening,” as NBCU chief Steve Burke recently claimed and, if so, why?
  • Will the ongoing proliferation of direct-to-consumer services result in a market shake-out? And how will developments in the broadband infrastructure–such as the implementation of 5G and the Trump FCC’s hostility to the principle of Net Neutrality–impact the subscription OTT space?

Panelists include:

About Mike Bloxham
Mike Bloxham is an insights architect. For over 25 years, he’s been disrupting, and re-defining the ways media and market research are employed to shape our understanding of the world around us and to better inform the decisions companies make. Currently the Senior VP of Global Media & Entertainment at Magid—and Co-chair of its VR/AR Insights Consortium—he challenges conventional wisdom and uncovers new and actionable perspectives for brands, media and tech companies, and agencies to help them better understand and engage with audience attitudes and behaviors.
An acknowledged source of thought leadership, Mike speaks regularly at conferences and is a content contributor for MediaPost and others. His perspective is always consumer centric and has led to the successful execution of a large number of branding, communications, UX, product development and consumer insight studies. His past bona fides include being Director of Insight & Research for the Center for Media Design at Ball State University. There, he led the team that developed and deployed the observational research method behind the famous Middletown Media Studies as well as the Video Consumer Mapping Study for the Council for Research Excellence – still the most comprehensive media consumption study ever undertaken.
In his free time, Mike would like to say he’s climbing mountains, writing his memoir, and saving the animals of the world. But in truth, his favorite pastime is enjoying great food in good company.

Visit for information.


About Magid
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.


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