Magid partners with several universities to advance EmotionalDNA product innovation

NEW YORK, March 10, 2021 – Magid recently entered into agreements with several universities to advance innovation on its EmotionalDNA® (eDNA) product.

In 2014, Magid began mapping the emotional tonality of video content across all networks and platforms. This groundbreaking work is used by leading media and entertainment organizations to inform and improve the efficacy of program development, diagnostics, scheduling, branding, marketing, advertising sales and more.

“There is an increasing demand within the industry to find new and innovative ways to recommend, market and substitute content,” says Kate Morgan, Chief Product Officer and head of Magid’s Global Media & Entertainment practice. “We see the value in sharing our emotional attributes, evaluation and engagement data with educational institutions to push our models into the future.”

Students at the following post-secondary institutions have been asked to develop true business applications with an emphasis on clustering methods, recommendation engines, and predictive modeling.

• One of the top ten largest public university campuses in the U.S. by enrollment
• David Eccles School of Business, The University of Utah
• George Brown College (Toronto, ON)
• Mohawk College (Hamilton, ON)

The company added API-based data integrations to eDNA in 2020 for the increasingly data-driven industry while also enhancing its web-based interface for improved user experience. It aims to validate and swiftly adopt innovation from these and any other future university partnerships.

About Magid
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.