linkedin twitter facebook instagram linkedin twitter facebook instagram arrow icon-back arrow-left arrow-right square-grid close
Magid Mentions: Local Media September 2019 Issue

Magid Mentions: Local Media September 2019 Issue

Below is our September 2019 Magid Mentions: Local Media issue. Join hundreds of other local media leaders and industry experts – click below and become a subscriber today!

3-minute read
What’s your strategy for the #2 news source: YouTube?
More video is consumed on YouTube than any other platform, yet it traditionally has not been prioritized in newsrooms. That needs to change – more than half of consumers get local news or weather information from YouTube at least once a week.

Magid‘s Katie Larson outlines how to build an effective YouTube strategy. » Read on

3-minute read
Beyond beer and brats » Milwaukee features strong stations that invest in local product
Magid‘s Bill Hague was called upon by Broadcasting & Cable to comment on the strength of the Milwaukee market, noting that it’s full of strong broadcast groups willing to invest in local products. » Continue
4-minute read
The what, why and when of co-creation
Disruption isn’t new, but the scale, frequency and ubiquity of it is. Those looking to successfully navigate the changing media landscape must adapt – and quickly.

In this piece, Magid‘s Jennie Finerty shares her thoughts on one of the best avenues for effective, consumer-centric idea generation. » Read the post

2-minute read
“Kelly Clarkson,” “Tamron Hall,” “Judge Jerry” bow to big national ratings
A number of high profile syndies racked up glittering national numbers for their opening weeks of the season in the session ending September 15. » Continue

What challenges are you facing today?

We’re ready to deliver insights and move your organization forward.