Below is our April 2019 Magid Mentions: Local Media issue. Join hundreds of other local media leaders and industry experts – click below and become a subscriber today!
| MediaPost » Scenario project finds the future isn’t what it used to be, the car may be TV’s next big daypart |
| In a rare cross-industry exercise to plan for how some burgeoning new technologies –5G and ATSC 3.0 – might impact the advertising and media industry, a consortium led by Magid released a white paper summing up a variety of scenarios to help advertisers, agencies and media suppliers prepare for the future. » Continue |
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| 9-minute read |
| Digital media meltdown: What does the future of news look like now? |
| Magid’s Bill Day spoke to Editor & Publisher about the future of digital media, and how to build a sustainable digital content creation business. » Continue |
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| 5-minute read |
| News orgs grapple with OTT discoverability |
| Katie Larson, VP of brand strategy and innovation at Magid, shares insights with TVNewsCheck on how broadcasters can leverage their existing platforms to improve discoverability of OTT apps. » Continue |
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| 1-minute read |
| National syndication ratings summary: “Jeopardy” ratings race to six-week high |
| Professional gambler James Holzhauer smashed his own single-day winnings record and sent the show’s ratings to a six-week high and the very top of the entire syndication chart in the session ending April 21. » Continue |
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