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Magid Mentions: Global Media & Entertainment April 2019 Issue

Magid Mentions: Global Media & Entertainment April 2019 Issue

Below is our April 2019 Magid Mentions: Global Media & Entertainment issue. Join hundreds of other media and entertainment leaders – click below and become a subscriber today!

4-minute read
MediaPost » Scenario project finds the future isn’t what it used to be, the car may be TV’s next big daypart

In a rare cross-industry exercise to plan for how some burgeoning new technologies –5G and ATSC 3.0 – might impact the advertising and media industry, a consortium led by Magid released a white paper summing up a variety of scenarios to help advertisers, agencies and media suppliers prepare for the future. » Continue

Download the white paper »
5-minute read + bonus 1-minute read
Game of Thrones: social show of the decade
No spoilers here.

Plenty has been written about how this show has changed TV—which has not changed following Sunday’s super-charged episode 3. We dug into our EmotionalDNA® database to extract deeper insights into how this show has elevated itself above other premium dramas in what has been an increasingly crowded space.

  • Co-viewing reigns supreme at House Stark and House Lannister
  • Still on the throne, even while on hiatus
  • Equally loved by men and women

» Read On

Bonus read: Magid insights on Game of Thones as featured
by MediaPost » Continue

4-minute read
Can your entertainment business capitalize on brand extensions?
The most successful brand extensions are those that follow a customer-first logic. In this piece, Magid’s Bill Bird provides tips for evaluating opportunities and applying an analyst’s lens to tap into the power of brand licensing and extensions. » Continue
4-minute read
AR/VR success hindered by discoverability
Magid’s Debby Ruth shares qualitative insights and talks with AList about how the success of a branded AR/VR experience depends on how well it aligns with a marketer’s goal. » Continue
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Our Global Media & Entertainment practice is on the front lines of innovation in the industry every single day. Each month, we curate a set of stories just like this one to help industry leaders stay on top of myriad changes affecting their business.
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