Magid knows the streaming landscape » considerations for ad-supported tiers

After reporting a loss in subscribers for the first time in more than a decade, Netflix recently announced their plan to launch an ad-supported tier. With only 14% of current Netflix subscribers saying they are “very likely” or “likely” to switch to the ad-supported option once it’s available, according to Whip Media, the company’s news brought up a lot of questions and conversation within the industry.

Magid’s Zak Shaikh and Dana Shaddow discuss Netflix’s decision through the lens of EmotionalDNA® insights, diving into how this decision will affect brand perception, what ad types consumers would most tolerate, and specific tier-dependent content the company might have to lean into.