With media and entertainment companies facing increased competition, audience acquisition and retention have become more important than ever. To do so, creating and acquiring long-term IP that can be continuously mined is critical. But how to know what IP will attract a bigger or more committed audience?
Our recent EmotionalDNA® insights showcased how anime programs have a strong favorite presence for those under 25, making this genre a strong but overlooked source of IP for development. Magid’s James Ambalathunkal and Zak Shaikh dive into this topic, offering their perspective on why media and entertainment companies should bet on anime.