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Magid to co-present with NBCUniversal at ARF CONSUMERxSCIENCE event

Magid to co-present with NBCUniversal at ARF CONSUMERxSCIENCE event

Magid’s Aaron Hoffman will join NBCUniversal’s Gregg Liebman at 64th annual CONSUMERxSCIENCE event

MINNEAPOLIS, January 23, 2018 —
Magid, a research-based consultancy, today announced that Aaron Hoffman, VP of Product Innovation, will co-present with NBCUniversal’s Gregg Liebman, SVP of Strategic Insights & Research, at the Advertising Research Foundation’s flagship CONSUMERxSCIENCE event.

The two-day event kicks off Tuesday, March 27. The first day, themed ‘Build Brands & Engage Consumers‘, features keynotes by Maria Bartolome Winans, CMO, IBM Watson Customer Engagement, Brad Jakeman, Former President, PepsiCo Global Beverage Group, and Om Marwah, Global Head of Behavioral Science, Walmart. The concurrent session led by Hoffman and Liebman will take place on Tuesday as well.

Context Matters: Emotions and Ad Effectiveness
Measuring show and emotion ads can yield better advertising effectiveness with target audiences.
Tuesday, March 27
10:50 – 11:20 a.m.
Pier Sixty, New York, NY


About Magid
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.

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