Our latest wave of the Magid Motivations study is shining new light on a physical retail strategy – optimizing the in-store experience so people can find new products to try.
Jennifer Dilley and Rob Hernandez discuss the consumer attitudes and behaviors we’re seeing that demonstrate the opportunity to prioritize in-store as much as e-commerce, including:
- More than 70% of consumers still make in-store purchases at least once a week
- 49% of consumers say the ability to discover a new product is one of the top reasons they shop in-store
- And 48% say that in-store shopping is the number one way they discover new items
Watch the video below to learn more. And for a deeper dive, read the latest blog post from Jennifer detailing four key ways retailers can capitalize on the in-store discovery advantage – and drive incremental sales.