Magid’s Mike Bloxham to speak at AWE USA 2018
Bloxham joins industry leaders to discuss current and future relationships between AR and TV
NEW YORK, May 30, 2018 – The Augmented World Expo, which takes place May 30-June 1, 2018 in Santa Carla, CA, features Magid’s Mike Bloxham.
Mike Bloxham, SVP, Global Media and Entertainment, Magid, a research-based consultancy, is speaking on how AR and TV are connected today and how they will continue to grow together in the future.
Bloxham is an expert on how media and market research shape understanding and decision making of the world. He works to uncover new ways brands, media and tech companies, and agencies can better understand attitudes and behaviors while engaging with audiences
The session, “Is Augmented Reality Ready for Primetime?”, is featured in the life track and includes Lori H. Schwartz of Story Tech, Adam Dubov of DuboVision, Trigger’s Jason Yim, and Technicolor’s Marice Jastrow. Together, they will share insights on the future of television and how to enhance fan engagement.
Visit awe2018.com for information.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.
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