Magid’s Mike Bloxham and Warner Bros. Entertainment’s Theresa Pepe will present session on ad effectiveness
LOS ANGELES – January 7, 2019 – The Media Insights & Engagement Conference has announced its sponsors and agenda for this year’s conference to be held January 29-31, 2019 at The Omni Hotel, Los Angeles.
Magid is pleased to announce it will sponsor the annual conference and that its own Mike Bloxham, SVP, Global Media & Entertainment will present alongside Warner Bros. Entertainment’s Theresa Pepe, VP, Ad Sales & Innovations.
About the session
Getting emotional about ad effectiveness:
Why ads work harder in some shows than others
We watch what we watch because it moves us. Whether a show makes us laugh or cry, thrills us, shocks us, or simply makes us feel that all is well in the world, it must engage the emotions of its audience. After extended research, we can now quantify the extent to which the unique emotional environment created by every single show delivers measurably different results for advertisers and their specific creative executions. The same ad aired in different – even very similar – shows with similar audiences will deliver different results in terms of purchase intent, brand affinity and other measures of ad receptivity.
Warner Bros. will be actively leveraging emotional context and ad optimization as part of its Upfront proposition this year and its service model for advertisers going forward. Long-time conference advisory board members Theresa Pepe (Warner Bros.) and Mike Bloxham (Magid) team up to reveal what this kind of approach means for advertisers and media owners alike.
Track 2: Cross-Platform Strategy & Insights
Jan. 29, 2019 | 2:45pm – 3:15pm
About The Media Insights & Engagement Conference
More than 300 industry peers will meet in Los Angeles to explore how to optimize engagement and viewers in the new content paradigm, and prepare for the future. Friends of Magid can mention VIP Code MEDIA19MAGID for a 20% discount to join.
About Mike Bloxham
For over 25 years, Mike Bloxham has been disrupting, and re-defining the ways media and market research are employed to shape our understanding of the world around us and to better inform the decisions companies make. Currently the Senior VP of Global Media & Entertainment at Magid, he challenges conventional wisdom and uncovers new and actionable perspectives for brands, media and tech companies, and agencies to help them better understand and engage with audience attitudes and behaviors.
An acknowledged source of thought leadership, Mike speaks regularly at conferences and is a content contributor for MediaPost and others. His perspective is always consumer centric and has led to the successful execution of a large number of branding, communications, UX, product development and consumer insight studies. His past bona fides include being Director of Insight & Research for the Center for Media Design at Ball State University. There, he led the team that developed and deployed the observational research method behind the famous Middletown Media Studies as well as the Video Consumer Mapping Study for the Council for Research Excellence – still the most comprehensive media consumption study ever undertaken.
In his free time, Mike would like to say he’s climbing mountains, writing his memoir, and saving the animals of the world. But in truth, his favorite pastime is enjoying great food in good company.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.