Viacom’s Nonsports Skinny Bundle Might Actually Be Profitable

What should be included in a skinny bundle? Our president Mike Vorhaus analyzes Magid survey data to evaluate skinny bundles moving forward.

It was scoff heard 3,000 miles away — right into the office of Viacom (VIAB) CEO Bob Bakish.

Disney (DIS) CEO Bob Iger, speaking on his company’s May 9 quarterly conference call, chided any company or any consumer who would be so foolish as to create or subscribe to a bundle of cable TV networks that didn’t include sports — or, heaven forbid, his ESPN.

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