NATPE Miami 2018 Panel: Leveraging Emotions for the Business of TV
The TV and video landscape continues to evolve in ways that were unthinkable even ten years ago, but one thing remains constant throughout. We watch our chosen shows because they move us in some way and satisfy emotional needs. Shows that don’t resonate at an emotional level don’t sustain an audience and disappear from the schedule.
Hear this incredible panel take on the topic of emotions and the business of TV on Thursday, January 18, 2018 below.
Moderator: Mike Bloxham, SVP, Global Media & Entertainment, Magid
Panelists (listed as seated, left to right):
Liz Huszarik, EVP, Warner Bros. Media Research & Insights
Cindy Davis, EVP Consumer Experience, Disney ABC Television Group
Sheri Roder, EVP, Chief of Why, Horizon Media