Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Review based on a national syndicated rating report for the week ending January 5.
Entertainment magazines were on fire in the frame ending January 5 as ratings for the shows surged with lavish preview coverage of the gala 77th Annual Golden Globe Awards.
At the head of the class Entertainment Tonight (2.5 live plus same day national Nielsen, up 19% from the week before), which marked a milestone 10,000 shows on January 10, jumped into a tie with corporate sibling Inside Edition (2.5, up 4%).
The award for the largest weekly ratings increase went to Access Hollywood (1.4, up 27%), which went all out with extensive reporting on the Tinseltown event.
Extra (0.9, up 13%) tied TMZ (0.9, unchanged) and did extraordinarily well considering that the strip, which is hosted by the popular Billy Bush, was preempted nearly 30 times in the top 50 markets by New Year’s specials and college football. Also worthy of note was Daily Mail TV (0.8, up 14%), which grew by double digits.
Live with Kelly and Ryan (2.1, down 5%), airing reruns and repacks every day, was the talk show leader for the third time in six weeks as usual category topper Dr. Phil (1.9, up 6%) was completely in repeats for a second straight week. Ellen DeGeneres (1.6, unchanged) was third.
The queen of daytime was Judge Judy (5.6, up 4%), which was almost entirely in reruns but still scored ratings that matched all of the top three talkers added together and dominated the court shows for an eye-popping 1,215 weeks in a row.
On the rookie front, The Kelly Clarkson Show (1.3, up 8%) notched its 17th consecutive first place finish even though it aired four days of repeats. Newcomer “Clarkson” also ranked as the number four talker overall, only narrowly behind the long-running “Ellen” at a 1.6. The other big freshman Tamron Hall (0.9, unchanged) mushroomed 67% in the advertiser desired W25-54 age group to a new season high 0.5 demo rating despite featuring previously aired episodes all week.
Subscribe to Magid’s newsletters for updates on Media + Entertainment, Games, and Consumer Brands + Services news.
"*" indicates required fields