Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
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Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
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At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Review based on a national syndicated rating report for the week ending January 16, 2022.
Dr. Phil (new season high 2.0, up 5% from the week before and up 33% over the prior three weeks) was the top rated talk show in the session ending January 16. In delivering its second straight first place finish, syndicated television’s most watched doctor (with 2,847,000 viewers each day) charted its best rating since February, 2021 and grew 11% from last year at this time. That was the biggest year to year improvement of any talker in the top eight.
Live with Kelly and Ryan (1.7, up 6%) was a strong second. Ellen DeGeneres (1.0, down 9%) and Kelly Clarkson (1.0, steady) ended in a dead heat for third.
Further down the chat fest list Dr. Oz (0.6, up 20%) exited national syndication on a positive note, although the show was down 14% from last year at this time.
At the top of the overall chart, Jeopardy (6.5, down 2%) headed slightly south despite the historic streak of contestant Amy Schneider, which broke another record January 14th by knocking James Holzhauer out of the third-place spot for the most consecutive games won in the show’s history. As of January 25, Schneider had become the No. 2 all-time winner with 40 straight games.
Judge Judy (5.4, steady) continued to rule the court shows for the 1,321st week in a row, remaining at its season high. In addition, Judy (1.8 demo rating) was syndication’s second most successful strip in the advertiser-coveted W25-54 age group, topping both Jeopardy (1.7 demo rating) and Wheel of Fortune (1.7 demo rating) while behind only leader Family Feud (2.0 demo rating).
The top magazine shows moving up were Entertainment Tonight (2.0, up 11%) and Access Hollywood (0.8, up 14%). Of note, Extra (0.6, steady) erupted for 50% increase in the advertiser-coveted W25-54 demo.
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