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At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsrooms.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsrooms.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsrooms.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
The Amazon threat is creating spaces for innovation in brick-and-mortar retail and traditional retailers are stepping up to the challenge.
Cross-town rival, Nordstrom, is responding to Amazon’s Prime Apparel offer by flexing its experiential muscles. Nordstrom has just launched a new small format concept, Nordstrom Local, that eschews inventory to focus entirely on the in-person experience.
Prime Apparel replicates the in-store apparel buying experience by allowing customers to try on styles, keeping what they want and returning the rest. Nordstrom Local provides experiences such as manicures and tailoring while also helping customers choose styles with the help of personal stylists and dressing rooms, with looks available available through an app or sourced by nearby locations rather than in-store.
Our Magid Retail Pulse Survey has shown that 60% of Nordstrom shoppers are Amazon Prime members and a third of them purchase apparel online via Amazon. The Nordstrom Local concept provides an opportunity to keep customers in the franchise by creating a desirable exclusive, personalized experience while investing customers in the choices co-developed by knowledgeable associates.
By focusing on its key advantages, the Nordstrom Local concept will show whether or not the chain’s experiential advantages are enough to counteract the Amazon Effect. Nordstrom is giving itself a fighting chance by pursuing innovation that brings the fight to its home turf.
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