COVID, content, and the crumbling wall between TV and YouTube
All COVID-19 consumer pulse insights from our Global Media and Entertainment practice are available for download.
In this follow-up video, Magid’s Mike Bloxham dives further into the blurring line between YouTube and TV. Consumers have an appetite for retaining the essence of the crisis-driven home production style of content even when things return to a more normal state. This offers a great deal of innovation potential for content creators and the owners of successful IP as they reimagine content production going forward.
Two thirds of Gen Z and nearly half of Millennials hope the user-generated, ‘homemade’ content production styles that have become so pervasive in the COVID-19 era are here to stay. Magid’s Mike Bloxham dives into the data, and how it has the potential to impact the entertainment landscape for years to come.