Meighan to present Phoenix consumer research findings, viewpoints on ATSC 3.0
NEW YORK, May 21, 2019 – Magid’s Nicole Meighan has been invited to present at ATSC’s 2019 Next Gen TV Broadcast Conference. This year’s conference will be held May 29-30 in Washington, D.C.
Ramping Up for the 2020 Launch » Consumer Viewpoints on Next Gen TV
Thursday, May 30, 2019, 9:30 a.m.
New research from the Phoenix deployment of Next-Gen Television shows that the new service delivering live, over-the-air TV could increase broadcast TV viewing and drive sales of new television receivers. Meighan will present research recently conducted by Magid in conjunction with the Phoenix Model Market project partners and the Pearl TV broadcast business group.
Visit ATSC’s site for information.
Nicole Meighan, Qualitative Analyst, Magid
Nicole Meighan is a qualitative analyst with a special focus on new media and emerging technologies, such as Augmented and Virtual Reality. She has conducted premium research and consultation for a range of clients, including Fortune 500 companies and up-and-comers. Meighan specializes in advising global TV networks, digital brands, and tech start-ups on key issues including product and content development, positioning, marketing, and overall business strategy.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.