Magid Announces AdWeek Webinar: Use Emotions to Overcome Marketing’s Challenges
Magid experts will speak about using emotion to improve business outcomes
NEW YORK, June 6, 2018 – The AdWeek webinar, sponsored by Magid, will take place June 14, 2018 at 1:00 p.m. EDT, and is aimed at helping attendees evolve their organization’s ability to understand and harness the power of emotions.
We know emotions drive decisions, but they are often misunderstood and underapplied when building strong brands and addressing advertising challenges. Understanding how to apply emotions is critical to success.
Magid’s Mike Bloxham, SVP, Global Media and Entertainment, and Dr. Aaron Hoffman, VP of Product Innovation, will speak about how to use emotion to methodically improve the efficacy of advertising, programming, and branding.
From the session, you can expect to learn about emotions and their role in decision-making, the key differences between audience similarity and emotional similarity, and how to map and contextually alight emotions with today’s consumer to achieve core business objectives.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experience.
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