Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Tuesday, June 17, 2014

It's hard to generalize about a demographic bounded by high school seniors and 34-year-old Park Slope parents, but Millennials have one thing in common at least, and it isn't just the media behavior. It is as much a shared socializing behavior.

Wednesday, May 28, 2014

A San Francisco startup named Skillz hopes to literally cash in on real-money mobile games.

Skillz lets mobile app developers add cash prizes of $1 to $20 in games like "Strike: Real Money Bowling" and "Mini Golf 3D Putt Putt."

So far, Skillz-powered games have attracted about 1.5 million players. While that's a relatively small number, a unit of the research firm Frank N. Magid Associates projected that this emerging genre of mobile games with cash rewards has the potential to generate more than $9 billion in revenue in the U.S. by 2017.

Saturday, November 30, 2013

o consumers trust Netflix more than the contents of their digital video recorder? It's close, Fool contributor Tim Beyers says in the following video.

Wednesday, November 6, 2013

Twitter may still be a small player in the digital advertising world, but its advertising platform has more promise than that of Facebook and could justify the company’s potential market value, which has risen by several billion dollars ahead of its initial public offering on Thursday.