Magid in the Press

As a recognized thought leader in media, marketing, and communications, Frank N. Magid Associates is frequently sought after to share our unique insights and perspective with major US and international news outlets including The New York Times, The Wall Street Journal, NPR, Silicon Alley Insider, Ad Age, Broadcasting & Cable, The Los Angeles Times, MediaPost, and United Press International, among other news sources.

Wednesday, December 30, 2009

A recent study of high-definition television ownership and viewing behaviors by Frank N. Magid Associates reveals the continuing disparity between HDTV set ownership and service adoption, and the major opportunities for operators to grow their HDTV ownership base and programming customers through improved communication of the benefits of HDTV service.