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Magid knows Hispanic media » cultural relevance

Magid knows Hispanic media » cultural relevance

As a media organization, how can you build an effective strategy to not only reach Hispanic consumers but also build long-term connection and brand affinity? Magid’s Kerri Cavanaugh and Daniela Iglesias discuss this challenge and others Hispanic media face when it comes to creating a distinctive, valuable brand – both from a content perspective and an advertising perspective.


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