linkedin twitter facebook instagram linkedin twitter facebook instagram arrow icon-back arrow-left arrow-right square-grid close
Magid knows game launches » to delay or not to delay

Magid knows game launches » to delay or not to delay

To delay or not to delay has become a critical question gaming publishers are challenged with every year. Should a game be released during the lucrative holiday season or should it be delayed in the name of quality?

Magid’s Matt Bertz and Richard Dillio answer this question referencing recent Magid insights showcasing gamers’ tolerance for delays. According to our survey, 81% of gamers who preordered a game were willing to tolerate some delay in the release when it meant receiving a higher quality game. Although sticking to the announced launch date might seem important, meeting the fans’ and industry expectations is even more.

Download the complimentary slide from this video.

Magid knows bad launch actions

What challenges are you facing today?

We’re ready to deliver insights and move your organization forward.