To delay or not to delay has become a critical question gaming publishers are challenged with every year. Should a game be released during the lucrative holiday season or should it be delayed in the name of quality?
Magid’s Matt Bertz and Richard Dillio answer this question referencing recent Magid insights showcasing gamers’ tolerance for delays. According to our survey, 81% of gamers who preordered a game were willing to tolerate some delay in the release when it meant receiving a higher quality game. Although sticking to the announced launch date might seem important, meeting the fans’ and industry expectations is even more.