According to Magid and Esports Advertising Bureau, nearly one-third of the esports audience is currently comprised of women. Magid’s Stan Press, Managing Director, Digital and Gaming, discusses the ways the esports audience provides new opportunities for advertisers.
A study around esports found that nearly one-third of the esports audience is currently comprised of women, according to the Esports Advertising Bureau and Magid Advisors.
In March, both parties collaboratively examined 1,000 consumers between 16 and 45 who watch movies, television, sports or play video games and have also either watched esports over the past year or have some interest in the non-traditional form of entertainment.
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