Magid Mentions: Local Media February 2020 Issue

Below is our February 2020 Magid Mentions: Local Media issue. Join hundreds of other local media leaders and industry experts – click below and become a subscriber today!

2020 elections: don’t lose sight of your core advertisers in favor of political ad dollars By Brian Ahladas 2020 will see $10 billion in political advertising spending – and a 45% increase in television volume. Local TV stations stand to reap the lion’s share of that revenue, but how can you assure core advertisers that they will still be taken care of when the dust settles after the election year? Magid’s Brian Ahladas shares strategies for stations to mitigate the impact to local advertisers. READ MORE

National newspapers thrive while local outlets struggle to survive Jaime Spencer | Axios | 3-minute read In light of McClatchy’s recent announcement to file for bankruptcy, Magid’s head of local media, Jaime Spencer, was called upon by Axios to comment on the state of the newspaper industry, and why local newspapers need to move beyond relying on their functional attributes and build distinct local brand propositions. READ MORE After chaotic Iowa caucuses, this TV station plays a big role in New Hampshire Bill Hague | LA Times | 4-minute read N.H.-based WMUR is the only commercial TV station in the state that holds the first presidential primary. “They are insulated from some of the other trends in the TV business,” said Bill Hague, speaking with a reporter for the LA Times. “They’ve maximized the value of being a dominant TV station in the market.” READ MORE

Join the conversation and drive the industry forward  Magid’s 2020 Local Media Landscape Study will gather insights from consumers and employees at local news stations, bringing together unique perspectives that will help define the future of the broadcast industry. Findings from the study will be shared with participants. Participate in the study and receive these exclusive insights. TAKE SURVEY

Weekly Syndication Report for the week ending February 16 A handful of syndicated shows were able to generate ratings steam with special coverage of the 92nd annual Academy Awards in the session ending February 16.