The Magid Minute
Your Executive News brief for July
- Insight of the Month – Gen Z: Minds on the Money: Gen Z demands real value, transparent communication, and immediate rewards from brands, with a focus on gamified shopping experiences.
- Inflation Softened in June: Overall prices decreased, boosting consumer confidence. Details on price changes include airline fares down by -5% and gas prices down nearly -4%.
- Navigating “The 45-Divide”: Significant differences identified between Boomers/Gen X and Millennials/Gen Z. Explore these insights with our interactive menu.
- Olympics: Use our AD.VANTAGE AI tool to generate content with Olympics-sized insights.
- Back-to-School Spending on the Rise: Majority of American parents are forecasted to increase their back-to-school spending.
- Magid AI Difference: Clients benefiting from our sophisticated intelligence and workplace solutions. We alleviate the concerns raised with others – algorithmic bias, data security, etc.
- News from the Games Team: What makes a great game? Play with friends and crossplay across platforms – two of the findings from the “Generation NEXT: The Gamers of Today and Tomorrow” study.
- In the News: Target teams with Shopify to enhance online traffic and customer engagement. Goodr to double its product portfolio targeting new demographics and sports.
|
|
|
| Insight of the Month |
| Gen Z: Minds on the Money » |
 |
| The latest Magid studies reveal that Gen Z is the most financially savvy generation yet. They demand real value and transparent communication from brands, prioritizing immediate rewards and seeking meaningful gamified shopping experiences. |
|
|
|
|
|
| Inflation is Softening |
| Overall prices have decreased in June |
| INFLATION in the U.S. appears to be softening, as recent data from the Bureau of Labor Statistics shows that overall prices decreased in June.
This news aligns with how consumers have told us they’re currently feeling about their own finances. Although our research has shown an increase in negative emotions like anxiety & uncertainty this year, people have been positive about their financial health.
In fact, 52% of consumers feel confident that they will be better off financially a year from now, compared to just 39% in 2023. Plus, there’s a +6% increase in people feeling like they’re financially better off this year compared to last year.
The data below (chart by The New York Times) helps illustrate a piece of why they may be feeling that way — with overall prices down -0.1% in June, airline fares down -5% (thankfully!), and gas down nearly -4%. |
 |
|
 |
| Navigating “The 45-Divide” |
| Are you a Hipster or a Cryptster? OK, maybe it’s not quite that simple… |
| Jennifer Dilley provides unique insights exploring an “Age 45 Divide” – a significant line that can now be drawn between Boomers & Gen X on one side and Millennials & Gen Z on the other. Explore the details of this divide – check out our interactive menu with more intel behind each icon. |
|
|
|
|
| Are you Ready for the Summer Olympics? |
| Use Magid’s AD.VANTAGE AI to align content with Olympics-sized Insights |
| In just a few days, the entire world will come together to watch the magic of the Summer Olympics. 68% of people plan on tuning in to this year’s games. The Olympics go beyond just the typical sports audience because it’s a global event that brings families together, sparks new interest, and influences what people are watching. A strong 43% of viewers are more focused on the Olympics over anything else on TV or online at the time making this a gold-medal opportunity for brands to make an impression, and connect with viewers in meaningful and memorable ways.
|
|
|
| Back-To-School Season? Already? |
 |
|
|
| Did your July 4th Sales Strategy Ooo and Ahh? |
 |
|
| Contact our Consumer Products and Services team |
|
|
|
 |
| Magid AI Difference |
| By Brent Magid | June 3, 2024 |
| Clients have been delighted with our AI leverage. The tech has made our consumer intelligence & workplace solutions even more impactful.
But we are hearing so much confusion about AI out there. Some scary stories from others – algorithmic bias, data security issues, hallucination outputs, etc. Basically garbage-in-garbage-out. We harness our proprietary services into a more sophisticated product.
Brent plainly lays it out – read the Magid AI Difference. |
|
|
|
| Go with the (Work)Flow |
|
| We are bringing our proprietary “data lake” of consumer intelligence…
…into workflow tools you can immediately put in place.
|
|
|
|
| Contact our Media and Entertainment team |
|
|
|
 |
| News from the Games team |
|
| What Makes A Great Game? Magid’s team of gaming + research experts help development teams answer critical questions about a games viability as well as the detailed nuances of a game such as character, narrative, DLC and gameplay mechanics. According to their recent Knowledge Core study, “Generation NEXT: The Gamers of Today and Tomorrow,” young audiences reported that a good game to them includes the ability to play with friends (53% of 13-15 year olds), and allows for crossplay across platforms (80% of 18-24 year olds).
Here is some insightful conversation on the topic from the recent Develop Brighton conference. Shuhei Yoshida, the Head of Indies Initiative at Playstation, Japan knows that “The key to greatness is how a title plays. When you press a button, what happens?…Put games in the hands of people who aren’t directly involved with the project.” Indies require third party input into their gameplay as much as AAA studios and research is a big part of this. Greg Rice, Head of Playstation Creators, adds that “successful one-person studios… always have people who help to test the game, offer feedback, localise it and provide other forms of support. For Rice, it’s all about “being realistic about where your gaps are” and recognizing where you need to be collaborating with others.
» Nintendo Pledges its Games Will Be Made By Humans
» Xbox continuing to try to make Game Pass work |
|
|
|
| Our Friends are Making News |
|
|
 |
| Target teams with Shopify |
|
| Target’s deal with Shopify aims to boost online traffic, sales, and customer engagement by adding trendy new brands to its marketplace. |
|
|
 |
| Goodr to Double its Product Portfolio |
|
| Reaching out to new demographics, the company plans to roll out nine additional styles this year, some of which cater to specific sports like baseball and pickleball. They have further leaned into fashionable styles, and targeting different types of athletes, adopting “an accessibility mindset.” |
|
|
|
 |
| Next Month — Report from Firecreek Ranch |
|
| Less ostentatious than Cannes. Less elitist than Herb Allen’s Sun Valley retreat.
It’s the Magid family ranch in Montana – host to ten of our valued clients and other industry leaders for a few days in July. Next Magid Monthly we will provide some details of this special annual summit, the big picture from Big Sky country. |
|
|
|
|
