Magid Morning Facts™ - 7/2/2009 Analyst: Retransmission Fees To Reach $1.2 Billion By 2011 - According to projections from SNL Financial, retransmission consent fees are expected to more than double from last year’s estimated $500 million to $1.2 billion by 2011. ::: More
Magid I-FACTS™ - 7/2/2009 Google To Target Some Users Based On Credit Scores - MediaBuyerPlanner reports that Google has plans to test targeted ads based on credit scores, offering users with high FICO scores more expensive, luxury goods than those with lower scores. ::: More Subscribe to the I-Facts
According to a new study released by research and consultation firm Frank N․ Magid Associates, 51 percent of mobile phone users access content using their mobile phone on a weekly basis.What’s more, mobile content users spend about the same amount of time with content (39 minutes), as the average user does texting (38 minutes) or talking on their mobile phone (44 minutes).Consumers are no longer just using their phones for communication.