Interactive Media - Advertising Effectiveness In An Online Video Environment
A fully customized Magid study helped a major online video site to prove the effectiveness… ::: More

Television - Generating Buzz For A Cable TV Network, Winning Over Advertisers
A research project designed to ascertain which segment of the female population would watch a… ::: More

Games - High-Tech Test Leads To Valuable Insights For Game Developers
An international video game developer was in the process of creating a sequel to its… ::: More

Smartphone usage in the U.S. is highest in which of these groups?

Baby Boomers
Gen Xers
Adult Millennials
All three are tied
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Magid Morning Facts™ - 7/2/2009
Analyst: Retransmission Fees To Reach $1.2 Billion By 2011  -  According to projections from SNL Financial, retransmission consent fees are expected to more than double from last year’s estimated $500 million to $1.2 billion by 2011. ::: More

Magid I-FACTS™ - 7/2/2009
Google To Target Some Users Based On Credit Scores  -  MediaBuyerPlanner reports that Google has plans to test targeted ads based on credit scores, offering users with high FICO scores more expensive, luxury goods than those with lower scores. ::: More
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Press - Half Of All U.S. Mobile Phone Users Access Mobile Content On A Weekly Basis

According to a new study released by research and consultation firm Frank N․ Magid Associates, 51 percent of mobile phone users access content using their mobile phone on a weekly basis.  What’s more, mobile content users spend about the same amount of time with content (39 minutes), as the average user does texting (38 minutes) or talking on their mobile phone (44 minutes).  Consumers are no longer just using their phones for communication.