COVID, content, and the crumbling wall between TV and YouTube
All COVID-19 consumer pulse insights from our Global Media and Entertainment practice are available for download. MAY 27 In this follow-up video, Magid’s Mike Bloxham dives further into the blurring…
“ET” and “Access Hollywood” Climb to Multi-Week Highs
Entertainment Tonight (three-week high 2.8 live plus same day national Nielsen, up 4% from the week before) and Access Hollywood (eight-week high 1.3, up 8%) were the hottest shows on the magazine rack in the…
COVID-19 concerns, behaviors and media consumption
All COVID-19 consumer pulse insights from our Global Media and Entertainment practice are available for download. The Week of May 4 Mike Bloxham looks at Magid’s latest data on SVOD primacy in the TV…
Let’s [not] go to the movies this summer?
All COVID-19 consumer pulse insights from our Global Media and Entertainment practice are available for download. As consumers weigh the risk factors of going to the movies, half of frequent moviegoers…
“Jeopardy” Jumps Back into Lead in Game Show Race
Jeopardy (7.0 live plus same day national Nielsen rating, up 11% from the week before) came up big in the session ending May 3 and, by a narrow margin, grabbed the game show lead from Family Feud (6.9, down…
Webinar recording » Delivering effective qualitative and quantitative research in the coronavirus era
Quality research and prescriptive insights matter now more than ever. On May 7, 2020, Magid’s President and CEO, Brent Magid was joined by leaders in Magid’s qualitative research and quantitative…
The future of advertising is user generated. What else are you missing about Gen Z?
All COVID-19 consumer pulse insights from our Global Media and Entertainment practice are available for download. The COVID-19 crisis affects people of all ages, directly and indirectly, and often in ways…
“Live with Kelly and Ryan” Rolls to Fifth Straight Win in Talk Race
Morning TV favorite Live with Kelly and Ryan (2.2 live plus same day national Nielsen, steady with the week before) gave rivals a big wake-up call in the session ending April 26, convincingly topping the talk…
40% of Gen Z say short-form content is best
All COVID-19 consumer pulse insights from our Global Media and Entertainment practice are available for download. Magid’s Mike Bloxham takes a look at the role of TV in daily life and preferences for…
Magid Mentions: Local Media April 2020 Issue
Below is our April 2020 Magid Mentions: Local Media issue. Join hundreds of other local media leaders and industry experts – click below and become a subscriber today! After the COVID-19 crisis:…