After the COVID-19 crisis: What’s next for local media organizations?
The past two months likely felt more like two years for many of you having to rapidly adapt in light of the COVID-19 outbreak. I hope most of you are settling into some sort of rhythm and executing day-to-day…
“Jeopardy” Ties “Feud” for Game Show Win, “Tamron” Takes Off
After one week in the sun as the sole number one game show, Family Feud (7.2 live plus same day national Nielsen rating, down 3% from the week before) was joined at the top of the category by Jeopardy (7.2,…
Fortnite becomes the COVID concert venue for Gen Z and Millennials
Travis Scott’s Fortnite concert shows a way forward for music It’s no secret the COVID-19 pandemic has presented unprecedented challenges to the music industry. With concert venues closed and…
Gen Z and COVID-19: Social on steroids
All COVID-19 consumer pulse insights from our Global Media and Entertainment practice are available for download. Social media has become even more important. Nowhere is this more pronounced than among Gen Z….
Advertising in Covid-19. Everything has changed… or has it?
All COVID-19 consumer pulse insights from our Global Media and Entertainment practice are available for download. Brands play up community support, but consumers seek value. Common messages from advertisers:…
Game Shows Get Heavy Play During Quarantine, “Feud” is First
Quiz shows had the answers for homebound viewers in the session ending April 12, and the survey said Family Feud (new season high 7.4 live plus same day national Nielsen, up 6% from the week before) was the…
Employee Engagement: How Research Can Help Hoteliers Optimize Recognition and Reward Programs
This byline by Magid’s Rick Garlick was originally published on Hotel Executive. By this point, the idea that having highly engaged employees leads to a positive guest experience is widely accepted and no…
The best replacement for live sports is – not sports
All COVID-19 consumer pulse insights from our Global Media and Entertainment practice are available for download. Without live sports, other sports programming lacks appeal for fans. Just 1 in 4 viewers of…
Delivering the emotional tonality consumers are looking for in light of COVID-19
All COVID-19 consumer pulse insights from our Global Media and Entertainment practice are available for download. Updated insights for the week of April 13 Magid’s Mike Bloxham dives into changing…
“Live with Kelly and Ryan” Tops Talk for Second Straight Week
Live with Kelly and Ryan (2.5 live plus same day national Nielsen rating, down 4% from the week before) was syndication’s highest rated talk show for the second week in a row in the session ending April 5,…