Advertising in Covid-19. Everything has changed… or has it?
All COVID-19 consumer pulse insights from our Global Media and Entertainment practice are available for download.
Brands play up community support, but consumers seek value. Common messages from advertisers: “we know these are hard times” and “things are different now” are far more frequent than may be justified by their appeal.
Mike Bloxham takes a look at the latest from Magid’s Consumer Impact of COVID-19 Tracker for Global Media & Entertainment.