The best replacement for live sports is – not sports

The best replacement for live sports is – not sports

All COVID-19 consumer pulse insights from our Global Media and Entertainment practice are available for download.

Without live sports, other sports programming lacks appeal for fans. Just 1 in 4 viewers of live sports are especially interested in seeing sports-related content such as re-runs or documentaries.

Most traditional sports viewers are turning to other TV content – movies, TV news, comedies and dramas.