Adapting local advertising strategies during coronavirus
As consumers spend additional time at home consuming more media, it is more important than ever to let those same consumers know that you are making the necessary adjustments to support them as they become…
Cord cutting and coronavirus
All COVID-19 consumer pulse insights from our Global Media and Entertainment practice are available for download. Week 2 Magid’s Mike Bloxham shares further consumer insights on cord cutting – and…
Magid Mentions: Local Media March 2020 Issue
A pivotal moment: Covering the coronavirus outbreak of 2020 A Magid Study Exclusive Events like the coronavirus outbreak define the consumption habits of consumers and the perception of news brands for years…
12 tips for moving qual online
This byline by Magid’s Sarah Holmes was originally published on Quirks. Best practices for conducting qualitative research online. We are living in the days of social distancing and isolation, and it might…
Coverage of Pandemic Draws Viewers to Entertainment Magazines
For a second straight week the entertainment magazines were red hot with every show at or above its highest numbers of the season as breaking news on the coronavirus pandemic dominated the session ending…
Local Media Exclusive » Covering the coronavirus outbreak of 2020
This is an industry defining moment. Events like the coronavirus outbreak define the consumption habits of consumers and the perception of news brands for years to come. This one may have a bigger impact than…
Addressing System 1 thinking in CPG research
This byline by Magid’s Steve Flynn was originally published on Quirks. Support brand and marketing objectives by researching often overlooked consumer buying habits. At our core, we are creatures of habit….
Alex Trebek’s “Jeopardy” is top game show for 10th straight week
Review based on a national syndicated rating report for the week ending March 8. Although breaking news coverage of Super Tuesday put a damper on most programs in the session ending March 8, the Alex…
“Dr. Phil” hits new season high in week infected by coronavirus preemptions
Review based on a national syndicated rating report for the week ending March 1. While most of syndication suffered sliding ratings in the session ending March 1 due in part to coverage of the coronavirus…
“Judge Judy” and “Judge Jerry” nab Nielsen honors
Review based on a national syndicated rating report for the week ending February 23. In the week ending February 23, when very few shows were able to gain ground due to tons of Daytona 500 preemptions and the…