Gen Z and COVID-19: Social on steroids
All COVID-19 consumer pulse insights from our Global Media and Entertainment practice are available for download.
Social media has become even more important. Nowhere is this more pronounced than among Gen Z. With the loss of a physical schoolyard, platforms that serve them – and not so much their parents – are now even more central to their lives. Gen Z is acting as king-maker in the space as Snapchat, Instagram, TikTok grow in importance.
Mike Bloxham takes a look at the latest from Magid’s Consumer Impact of COVID-19 Tracker for Global Media & Entertainment.