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40% of Gen Z say short-form content is best

40% of Gen Z say short-form content is best

All COVID-19 consumer pulse insights from our Global Media and Entertainment practice are available for download.

Magid’s Mike Bloxham takes a look at the role of TV in daily life and preferences for long-form vs. short-form content across generations.

In his closing, Mike further delves into the opportunity for media entities in the current COVID-19 environment. With conventional production on hold, UGC-style content is being produced by some of the biggest names in entertainment. Hollywood has met UGC and some of it, such as Disney’s Family Singalong, stands out as an excellent example of pushing the creative thinking parameters to meet consumers in this moment.

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