Let’s [not] go to the movies this summer?
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As consumers weigh the risk factors of going to the movies, half of frequent moviegoers don’t expect to attend even one of 10 major titles if released this summer. Every industry stakeholder is grappling with the same uncertainties and trying to assess ways to pivot. Mike Bloxham dives into recent Magid data and provides early insights on the roles of opening weekends and streaming services in the future of the movie business.