Newcomer “Drew Barrymore” gains traction, climbing 25% as new year begins
Review based on a national syndicated rating report for the week ending January 3, 2021. Rookie Drew Barrymore (0.5 live plus same day national Nielsen rating, up 25% from the week before) got off to a…
“Kelly and Ryan” tops talk in otherwise quiet Christmas week
Review based on a national syndicated rating report for the week ending December 27, 2020. While most syndicated shows found their Christmas ratings stockings filled with lumps of coal in the session ending…
Streaming Wars: Keeping up with the Latest with Hotel In-Room Entertainment
This commentary piece, co-authored by Jill Rosengard Hill, EVP, Magid, originally appeared on Hotel Executive. The streaming wars have disrupted the entertainment industry in myriad ways, but this disruption…
2021 Magid Trend Outlook: 3 Major Themes Shaping the Great Global Restart
It’s that time of the year when we reflect on the past and consider the implications for the future. As consumers, as business leaders, as humans. The great global restart has begun and we offer our trend…
Magid knows gaming » trends in consumer behavior
Gaming had a banner year in 2020. From the success of established franchises to new IP breakthroughs, social games and passive forms of engagement like Twitch, gaming captured the zeitgeist. So, what’s…
“Tamron,” “Clarkson,” “Live” celebrate new highs in pre-Xmas week
Review based on a national syndicated rating report for the week ending December 20, 2020. Big talkers Live with Kelly and Ryan (new season high 2.1 live plus same day national Nielsen rating, up 11% from…
“Kelly Clarkson” climbs to new season high, tying “Ellen”
Review based on a national syndicated rating report for the week ending December 13, 2020. Sophomore Kelly Clarkson (new season high 1.1 live plus same day national Nielsen rating, up 10% from the week…
Magid knows brand strategy – building a media network
If you’re in charge of a consumer brand today, thinking about starting a media network isn’t just an interesting idea – it’s an imperative. Magid’s President and CEO Brent Magid…
Top 10 stories on local media in 2020
From the cultural shift that was new remote work environments to redefined presentation and programming strategies, here are our most popular posts covering the local media industry in 2020. 1. After the…
Magid’s Top 10 on global media and entertainment in 2020
Already set to be another transformative year for the global media and entertainment business, 2020 was that and more. As consumers hunkered down in their homes, COVID-19 acted as an accelerant, rapidly…