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At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Review based on a national syndicated rating report for the week ending December 13, 2020.
Sophomore Kelly Clarkson (new season high 1.1 live plus same day national Nielsen rating, up 10% from the week before) was one the very few shows on the upswing in the session ending December 13, 2020.
“Clarkson,” which was just renewed for two more years, was the only strip of any type to achieve a new season record and moved up to third place among the talkers tying veteran Ellen DeGeneres (1.1, down 8%).
On December 10 host DeGeneres announced that she had tested positive for COVID-19 and that her show would pause production until January. Compared to the same week last year “Ellen” is down 50%.
On the positive side the already renewed for year three sophomore success Tamron Hall (0.9, up 13%) equaled its strongest rating of the season and was the only talker beside “Clarkson” in the plus column.
Live with Kelly and Ryan (1.9, down 5%) and Dr. Phil (1.9, steady) were neck and neck at the top of the talk brigade.
In courtroom action Judge Judy (5.6, down 3%) tied access game show Family Feud (5.6, down 2%) for the overall syndication lead.
Hot Bench (1.8, up 13%) matched its season high and was the No. 2 gaveler, behind only “Judy.” People’s Court (new series low 1.0, down 9%) was third in the genre.
The only magazines in the top five to buck a big category downtrend were leader Inside Edition (2.4, unchanged) and Extra (0.7, steady), which held its season high and tied TMZ (0.7, down 13%).
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