Holidays without heart? Holiday movies are about more than festive and feel-good
While we might generally associate holiday movies with festive and feel-good emotions, Magid’s newly available EmotionalDNA® Movie data paints a more multi-dimensional picture of the holiday movies…
Magid knows news – depth, context, and relevance
With news brands focusing on breaking news coverage and immediacy, Magid’s Jaime Spencer shares his perspective on content with depth, context, and relevance – which Magid research has shown is…
“Ellen” opens ‘12 Days of Giveaways’ and gets season high
Review based on a national syndicated rating report for the week ending November 29, 2020. Nielsen’s gift to Ellen DeGeneres (1.3 national live plus same day, up 18% from the week before) as the show…
Improve the customer experience by measuring what matters
Businesses have become obsessed with measuring customer satisfaction and aspects of customer experience using metrics such as the Net Promoter Score (NPS). The obsession is fueled by the fact that many…
Every successful company can be a powerful media network
In the world today, thinking about being a media network isn’t just an interesting idea: it’s imperative. The dramatic fragmentation of media consumption, the challenge of engaging consumers with…
Judge Judy overrules Jeopardy to lead syndication
Review based on a national syndicated rating report for the week ending November 22, 2020. The 25th and final season in first-run for syndication sensation Judge Judy (new season high 6.1 live plus same…
Magid knows market intelligence – imperatives for the growing cannabis industry
With recent legislation, one in three Americans now live in a state where cannabis is legal for recreational use. Magid’s Tiffany Vasilchik and Lauren McCluskey discuss the growing opportunities in the…
Tools for Today’s Digital Parents » The Family Online Safety Institute (FOSI) supported by Magid, Verizon
A new report released by the Family Online Safety Institute (FOSI) explores the current landscape of parental control offerings, and the attitudes and uptake of the parents who use them. The study, Tools for…
“Jeopardy” ratings soar in first week following host Alex Trebek’s death
Review based on a national syndicated rating report for the week ending November 15, 2020. Viewers flocked to Jeopardy (new season high 6.0 live plus same day national Nielsen rating, up 22% from the week…
Magid knows video monetization – ad-supported streaming
Ad-supported video on demand, or AVOD, is seeing great momentum not just because of the many new services being launched, but also because it’s a strong preference for consumers. Jill Rosengard Hill…