Magid knows kids » shaping identities
Kids today embrace a greater diversity of identities. They push back on the classic, one-dimensional archetypes often put in front of them as they constantly expand definitions. And as we reflect back on the…
Six of top seven talkers rack up rising ratings
Review based on a national syndicated rating report for the week ending January 31, 2021. The session ending January 31 was a talk show ratings bonanza as every one of the top seven surged with the exception…
Magid knows streaming » the challenge of churn
As the streaming market has become more saturated, the battle for subscribers is heating up. And it’s not just about getting new subscribers (though that’s massively important). Managing the rate…
Game show race tightens in second week without Alex Trebek
Review based on a national syndicated rating report for the week ending January 24, 2021. In the second week without long-time host Alex Trebek, Jeopardy (5.9 live plus same day national Nielsen rating, down…
Magid knows on-air talent » the value of authenticity
Magid knows on-air talent, and that includes helping our local media clients to better connect with viewers through their vocal delivery and on-air presentation. As we look forward into 2021, one of the most…
“Jeopardy” slips 6% in first week without Alex Trebek, but still leads syndication
Review based on a national syndicated rating report for the week ending January 17, 2021. In its first week without the beloved Alex Trebek, Jeopardy (6.2 live plus same day national Nielsen rating, down…
3 trends in consumer behavior impacting local brands
It’s an understatement to say that 2020 was a year of upheaval, change and turmoil, and consumers everywhere responded by adapting to the moment in unexpected ways. As 2021 gets underway, we think it…
“Jeopardy” host Alex Trebek’s final week surges 29% to season high
Review based on a national syndicated rating report for the week ending January 10, 2021. Jeopardy (new season high 6.6 live plus same day national Nielsen rating, up 29% from the week before) saw its…
Pandemic audiences slow to change behaviour in Canada
Just when news leaders thought the news cycle couldn’t get any crazier, it did. And with each twist and turn of 2020, staff scrambled to cover the story of the year. Except in 2020, it wasn’t once a year,…
Magid knows trends » the 2021 great global restart
While we may still be in the throes of the devastating pandemic that has disrupted our lives in myriad ways, the great global restart is well underway when it comes to reinventing our businesses….