“Dr. Phil” sole first-run strip on upswing in tough syndie session
Review based on a national syndicated rating report for the week ending April 4, 2021. Brushing aside preemptions that stifled all other first-run syndicated strips in the session ending April 4, Dr. Phil…
Preemptions for Madness and President Biden’s presser smother syndication
Review based on a national syndicated rating report for the week ending March 28, 2021. Most of the top shows in syndication found the going rough in the session ending March 28 thanks to heavy preemptions…
Magid knows games as a relationship
Consumers want to extend their relationship with games beyond the controller. Magid’s Mike Salmon and Jason Rice discuss this evolution from games as a service to games as a relationship, and how brands…
Ratings for rookie Drew Barrymore balloon 20% despite March Madness
Review based on a national syndicated rating report for the week ending March 21, 2021. Brushing aside the onset of daylight saving time and the opening round of March Madness, the big annual NCAA basketball…
Magid knows executive coaching » effective communication
When you’re leading a meeting, presenting to a board, trying to make a sale, or being interviewed by the media – effective communication is critical. Magid’s Lindsay Cooper and Triston Sanders…
Magid knows corporate social responsibility
Corporate social responsibility (CSR) has been on the periphery for many organizations, but now it’s been pushed to the forefront. For a lot of companies, this is new territory and it can be challenging…
Magid knows content » emotional trends and intellectual property
Disney+ has quickly become one of Netflix’s most formidable rivals in the streaming wars. One of the ways they’ve accomplished this is by reviving one of their most popular legacy franchise…
4 reasons your media network can’t wait
Strong brands deliver on a promise of value over a sustained period of time. They become known by consumers for something they do well on a regular basis. Many brands, particularly in retail, have relied on…
Magid knows OTT » opportunities and trends
There’s no shortage of streaming content, so how can media organizations carve out a distinct position in OTT? Magid’s Bill Hague and Katie Larson discuss opportunities and trends in the streaming…
It’s time to break up with passive brand tracking
Let’s face it, with Valentine’s Day behind us, we need to get real about your relationship with brand tracking. While it has been used for decades to measure brand performance and health, in many cases,…